Most valuable brands in the world — the full ranked list
The complete ranking of most valuable brands in the world, in order, with what the ranking counts and how firm the figures behind it are. Free reference, no sign-up — and the guessing game that plays the same list.
Brand value, which is not the same as company size — it estimates what the name itself is worth, separate from the factories and the cash. Rankings differ between agencies; this follows the broad consensus.
The figures behind this ranking move over time, so the order is right for now rather than fixed.
100 entries, in order.
- Apple
- Google
- Microsoft
- Amazon
- Samsung
- Toyota
- Coca-Cola
- Mercedes-Benz
- McDonalds
- Disney
- Nike
- Tesla
- BMW
- Louis Vuitton
- Cisco
- Instagram
- Facebook
- IBM
- Intel
- SAP
- Adobe
- Chanel
- Hermes
- Honda
- YouTube
- IKEA
- Pepsi
- Accenture
- American Express
- Netflix
- Oracle
- Visa
- Sony
- Hyundai
- Zara
- Gucci
- Salesforce
- Volkswagen
- Adidas
- Porsche
- Nvidia
- TikTok
- Starbucks
- Audi
- Ford
- Mastercard
- Spotify
- Nescafe
- J.P. Morgan
- Allianz
- Verizon
- AT&T
- Home Depot
- Costco
- Walmart
- Target
- Uber
- Airbnb
- Booking.com
- PayPal
- Shell
- ExxonMobil
- Aramco
- Chevron
- Total
- Siemens
- General Electric
- Bosch
- Panasonic
- LG
- Xiaomi
- Huawei
- Lenovo
- Dell
- HP
- Canon
- Nintendo
- PlayStation
- Xbox
- LinkedIn
- WhatsApp
- WeChat
- Alibaba
- Tencent
- Baidu
- JD.com
- Meituan
- Rolex
- Cartier
- Dior
- Prada
- Burberry
- Uniqlo
- H&M
- Lululemon
- Colgate
- Gillette
- L'Oreal
- Budweiser
- Heineken
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More reference
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